Company
Trusted identity for every product in the circular economy
We believe the Digital Product Passport only works if the identity behind it is unique, open and permanent. So we built the neutral infrastructure that makes that true — and we operate it, so brands don't have to.
Why we exist
The EU is making product transparency mandatory — starting with batteries in 2027 and expanding across textiles, electronics and furniture through 2030. Millions of products will need a passport that stays online and verifiable for years.
Most companies don't want to build and run that infrastructure. We do it for them — on open GS1 and ISO/IEC standards, with no lock-in, so the ecosystem stays interoperable and every passport can be trusted.
Open by principle
We only build on open standards. Your data and identifiers are always portable.
Neutral by design
An independent operator every party in the chain can rely on — brand, regulator, recycler.
Permanent by promise
We treat lifetime persistence as a core guarantee, not a footnote.
- 2025
- Founded
- 27
- EU markets
- 100%
- Open standards
- 2
- HQ: Amsterdam & Brussels
The team
Standards, supply-chain and infrastructure people.
- Maria KesslerCo-founder & CEO
- Tomás AlvarezCo-founder & CTO
- Lena NovakHead of Standards
- Ravi DesaiHead of Partnerships
Build the circular economy with us
Whether you're a brand, a developer or a channel partner — let's talk.
Get in touch →